Customer Research; this was a MASSIVE factor in this project. The customer 'MOO Designs' is who set my project brief, therefore I needed to understand their client base and what garments they produce. Therefore it made sense that I visited the Moo store in Barnsley; when looking through the store it is clear to me that they enjoy creating designs and garments that are unique and individual. I already had knowledge of this business but visiting the store gave me a better insight in what they produce and what they want from me. Below are images I took in their store for the purpose of my blog and sketchbook.
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